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Lucky Strike was introduced as a brand of chewing tobacco by American firm R.A. Patterson in 1871 and evolved into a cigarette by the early 1900s. The brand name was inspired by the gold rushes of the era, during which only about four miners in a thousand would ever strike gold, and was intended to connote a top-quality blend.
A well-circulated urban legend holds that the name “Lucky Strike” referred to the presence of marijuana in some cigarette packs.