The company was founded in 1967 on initiative of Momčilo Filipović and later Petar Tutavac, with support of the League of Communists of Yugoslavia.[2][3][4] From the start, the company’s focus was on manufacturing biscuits made out of domestically grown grains with an emphasis on healthy food. Within the first ten years of its existence the company had 230 full-time employees and manufactured 3,100 tons of products. In 1979 it received its first award for consistency in quality. Over the years the company grew and expanded to different regions of former Yugoslavia.

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